Eriana González · Paid Media Strategy

Invest in advertising with clarity — not guesswork.

I help small businesses and organizations make smart decisions about digital advertising — so you invest with more confidence and less waste.

G Google Ads
Meta Ads
Eriana González  ·  Paid Media Strategist
Eriana González
Welcome

Great advertising starts with understanding—not assumptions.

Successful advertising isn't about launching campaigns as quickly as possible. It's about understanding your business, your goals, your customers and the opportunities that actually make sense — before a single advertising dollar is spent. That's why my process always starts with research and strategy. Rather than jumping straight into campaign setup, I help businesses make informed decisions, build the right foundation and invest with confidence. Because when the strategy is right, every campaign has a much better chance to succeed.

Where to invest, and why. Or why not yet.

About me

Hi, I'm Eriana.

Over the past six years, I've helped organizations plan, launch and optimize digital advertising across multiple platforms—including Google Ads, Meta, YouTube and more. But what I enjoy most isn't simply launching campaigns. It's helping businesses understand where to invest, why it matters and how to build an advertising system that supports long-term growth.

I believe great advertising isn't built by guessing. It's built by understanding your business first, making informed decisions and creating a strategy that gives every advertising dollar a purpose.

Because great advertising starts with strategy—not guesswork.

Google Ads Certified Meta Certified Reddit Ads Certified
250+
Campaigns Managed
5+
Ad Platforms — Google, Meta, YouTube, TikTok & more
100%
Strategy-First & Data-Informed
Services

Everything I can help you with

From a first strategy session to launching and scaling — this is the full practice. Not sure where to start? A Strategy Session or Audit is the easiest first step.

Most complete

Paid Media Growth Launch

Strategy, setup and launch of your Google & Meta Ads — done right from day one.

What's included:
Business discovery & market research
Audience research & platform recommendation
Custom advertising strategy
Campaign structure & professional setup (Google / Meta)
Conversion tracking review & launch QA
Campaign launch + initial performance review
Entry points & ongoing services

Strategy Sessions

One-on-one consulting to solve challenges and plan your next move.

$249 · 90-minute session

Paid Media Audit + Action Plan

A full review of your account with prioritized findings and an action plan — not just a report.

From $899

Ongoing Campaign Management

Continuous monitoring, optimization and reporting to keep improving your results.

From $999 / month

Additional Campaigns

Launch new products, services, locations or seasonal pushes.

From $499
Who this is for

Is this service right for you?

This launch was built for businesses that want to start advertising the right way. It's a great fit if you…

Are investing in digital advertising for the first time
Want a clear strategy before spending money on ads
Need help choosing the right platforms
Value best practices over trial and error
Want campaigns built on data, not guesswork
Are looking for a long-term partner, not a one-off
My method

My 6-Stage Method

Every project follows the same structured method — strategy before execution, always. What changes is how far we go.

01

Discover

Understand your business, goal and context.

02

Diagnose

Find the real problem — it's not always the campaigns.

03

Design

Design the strategy and the media decisions.

04

Build

Implement correctly, with quality assurance.

05

Launch

Launch and validate the first signals.

06

Improve

Optimize and improve continuously.

Deliverables

What you'll receive

A complete advertising foundation designed to support future growth.

Paid Media Strategy

Custom strategy tailored to your goals.

Audience & Market Research

Know exactly who to reach and where.

Platform Recommendation

The right platforms for your goals and budget.

Campaign Structure

Scalable architecture built to grow.

Google & Meta Campaigns

Professionally built, best-practice ready.

Conversion Tracking

Verified measurement of key actions.

Strategic Documentation

Decisions, recommendations & next steps.

Performance Roadmap

Clear plan for what comes after launch.

Timeline

From strategy to launch in ~4 weeks

A clear process that gives each phase the attention it deserves.

Week 1

Discovery & Research

Kickoff & strategy session, market & competitor research, audience research, platform evaluation.

Week 2

Strategy & Planning

Advertising strategy, campaign architecture, budget recommendations, client review & approval.

Week 3

Campaign Build & QA

Campaign setup, conversion tracking review, quality assurance, launch preparation.

Week 4

Launch & Review

Campaign launch, performance monitoring, initial optimizations, next steps.

Your investment

A strategic investment in growth

Two separate investments that work together: your professional service and your advertising budget.

Testing / Local
$500–$1,000/mo
Niche or local businesses, or testing the waters — results take longer with less data.
Scale
$2,500+/mo
Competitive industries or aggressive goals — faster results and broader reach.

These are guidelines — we set your exact budget together in the discovery session, based on your industry, competition, goals and market. Paid directly to the platforms, always under your control.

Payment terms

Simple & transparent

  • 50% to begin the project
  • 50% before campaign launch
  • Advertising budget billed directly by Google / Meta

The one-time service fee ($1,499) is shown under Services.

FAQ

Frequently asked questions

Do I need to have advertised before? +
No. This service is designed for businesses launching digital advertising for the first time, as well as those wanting a more strategic approach.
Which platform is best for my business? +
It depends on your goals, audience, industry and budget. Platform recommendations come after the discovery and research phase.
Is my ad budget included in your fee? +
No. Your ad budget is paid directly to Google Ads and/or Meta Ads. My fee covers the professional services described here.
Can you guarantee results? +
No ethical consultant can guarantee specific outcomes. What I guarantee is a strategic, data-informed approach, transparent communication and best practices throughout.
How long does the project take? +
Most launches are completed within three to four weeks, depending on scope, approvals and asset availability.
What happens after launch? +
You can continue with ongoing management, strategy sessions, audits, or run the campaigns internally with the system we built.
Why don't you charge a percentage of ad spend? +
Many agencies charge a percentage of your budget. My approach is different: I charge for the strategy, planning and expertise I bring — not for how much you spend. That keeps my advice objective, transparent and focused on what's best for your goals, not on increasing your ad budget.
Next steps

Ready to get started?

Here's how we begin working together.

1

Free discovery call

2

Accept the proposal & sign

3

Pay 50% to get started

4

Onboarding questionnaire

5

Kickoff & strategy session

Book a free discovery call

"Great advertising doesn't start with campaigns. It starts with a clear strategy."